9 Effective Tips To Help You Get The Perfect Website - The Coffee Industry Edition
Inspired by the coffee industry, I designed a website for a local, female-founded espresso-based business and roaster. This site is now in my portfolio under projects.
The company is not real though I wish this women-owned espresso bar did exist. Fortunately, as I did my research, I stumbled upon a directory of women-owned espresso bars in Southern California. Fueled by my passion for an industry I participated in before college, this fun project ended up offering a lot of info.
I approached this project with the same methodology used in client work. Having been involved with a variety of industries, I’m usually able to offer strategy beyond web design, and this passion project was no different.
Mirrored after the independent espresso bars I worked in years ago, my theoretical client owns a third wave roaster with multiple locations and a roasting facility. I reflected upon my experience to create a site that addressed customer needs while telling the brand’s story - super fun!
While there are some pretty universal must-haves for any website each industry does have its own list of items to include. To ensure the design of your coffee website ticks all the boxes, check out the list of 9 effective tips to get your perfect website.
This may be the #1 reason someone will visit your site. Including the location or locations of your business is not just helpful for potential customers, it’s also good for your businesses. Adding this information helps your website standout amongst the crowd.
Including the exact location of your cafe is a step towards good search engine optimization (SEO). In other words, getting your business to pop-up in Google’s search results.
The next thing your customers want to know is when you’re open. Will your cafe be able to serve commuters before heading to work? Can a group of friends get a coffee after dinner? Will students be able to burn the midnight oil at your espresso bar? Post your hours of operation in an easy to find spot on your website.
In my coffee website design I was able to easily include this important info in two locations with ease. Squarespace makes it easy to create links within your site to the same piece of information. It only looks like there is a separate page but really it is just a link set-up as a page.
3. SEO-rich descriptions
Above I threw out a tech-y phrase: Search Engine Optimization. This is just a fancy way of saying your website is found by search engines like Google and the people who use these sites to find information they’re looking for, ie. everyone.
SEO can get complicated but, there are some easy, actionable ways to harness this powerful tool for your site. This includes placing keywords - words your ideal customer would use to find you or what you offer in the text of your website. There are additional places for these keywords on the backend of your Squarespace site (the “guts” of your site) that can help make your site more impactful when it comes to search.
4.Share your brand story
Your brand story is really an important part of your business. It is a big reason why people will do business with you. Social media is a great way to extend the reach of your website and including it in your marketing is important. It does limit the storytelling power a brand can have. This is one of the reasons why having a website is really important. Social media is not enough.
The homepage, aka the front door of your website will be accessed the most by visitors so, it is an essential part of your site. This is where you’ll introduce people to who your business is, what your business does, and how you do it.
Another way to think of your homepage is to look at it like the promise you’re making with potential clients and customers. It sets the expectations about you and your business. Good stuff!
6. About page
The About page is another important one. Not only is it another space to elaborate on your brand story but it is the place your site visitors will go to learn more about who you are, what you do, and why you do it.
Like the hours and location section of your site, having a menu helps potential customers determine if your business will meet their needs. A little something to go with the coffee is the norm. Let people know if they can get an avocado toast with their pour over by offering a menu on your site.
Selling beans? Coffee equipment? You’re going to need a shop. Since most roasters will not have an extended list of items to sell (more than 200), Squarespace is an excellent tool for espresso bars to set-up shop. Creating a product page, adding items, moving items, and processing orders is super easy on Squarespace.
If other areas of your site do not answer all the questions, the next place your potential customer will go is your Contact page. Make yours extra helpful by including a FAQ. As an alternative, you could simply add a Shipping and Returns page in the footer of your site to help out individuals with questions about their orders. Create a link on your contact page to this area of your site just like the locations hack.
We’re all customers at one point or another so, there’s lots of opportunity to imagine what it’s like to be one. When your potential clients are looking for information, they want it fast. Help them get the answers they need by placing all the important details up front.
Start the relationship with your customer before they even become one. Consider what words your potential clients might use to find your business. Place these words on and around your website.
Social media limits how much of your brand story you can tell and how it is shared. Since it is owned by a company, the algorithm and organization can change at any time without warning. Additionally, not everyone has social media.
Many millennials don’t even have facebook and Gen X has followed suit by deleting their accounts.
Location and hours are two of the main reasons the average site visitor will want to learn from your website. Make this info quick and easy to find.