How to Create A Linktree-Style Page in Squarespace

One of the things I love about being a small business owner is the freedom to be resourceful. There’s ever the opportunity to problem-solve. Being able to respond swiftly and creatively sparks much joy, let me tell you!

When a client came to me and asked me to help with her Instagram account, I immediately thought, there’s got to be a way to solve this problem.

The issue? Ye old Instagram bio link.

Since launching my client’s redesign and linking her Instagram, her traffic and revenue have increased, significantly. Well-known style bloggers and celebrities regularly tag her brand. It’s great!  

With all these eyes on her business, having a cohesive brand identity is important. She’s invested time, energy, passion, and money into her brand so, protecting it and ensuring its proper positioning is top of mind. And understandably so!

In a previous post, I wrote about why utilizing on tools like Linktree, Later’s Linkin.Bio, and Planoly’s ShopLink can be harmful to your brand. In this post, I’m going to show you a creative way to use tools you already have to maximize your one and only link in Instagram just like I did for my client.

Let’s get started!

First, a note:

I am creating this cover page for a site within the Brine template family. This template family is the largest of all the Squarespace template families. It includes the following:

  • Aria

  • Basil

  • Blend

  • Brine

  • Burke

  • Cacao

  • Clay

  • Ethan

  • Fairfield

  • Feed

  • Foster

  • Greenwich

  • Hatch

  • Heights

  • Hunter

  • Hyde

  • Impact

  • Jaunt

  • Juke

  • Keene

  • Kin

  • Lincoln (discontinued)

  • Maple

  • Margot

  • Marta

  • Mentor

  • Mercer

  • Miller

  • Mojave

  • Moksha

  • Motto

  • Nueva

  • Pedro

  • Polaris

  • Pursuit

  • Rally

  • Rover

  • Royce

  • Sofia

  • Sonny

  • Sonora

  • Stella

  • Thorne

  • Vow

  • Wav

  • West

All of the above are part of the Brine template family. While each one of these templates looks different, each has the same structure to them, so for example, all templates within the Brine template family have the same Style Editor.

Brine templates all have the same functionality, too. These two aspects unite all the listed templates above together.

I share this information with you in case the back end of your Squarespace site looks different. Not to worry, you just might be using a different template family like Skye or Tremont are different template families.

Step One: Getting Started.

Log in to your Squarespace account at:

If you have more than one website under your account, be sure to select the website you would like your Squarepsace Instagram page associated with.

Step Two: Your Website’s Backend.

After you’ve logged in, you will arrive at the menu to the backend of your site. It will look as depicted in the image below.

You will notice that you have several menu options. Select PAGES.

Step Three: Select the Placement of Your Squarespace Instagram Page.

Within the Pages section, you will notice that all the pages of your website are categorized by location. If you are using a template from the Brine template family, you will see the following areas:

  • Primary Navigation

  • Secondary Navigation

  • Footer Navigation

  • Not Linked


For most Squarespace Instagram pages you will want to select NOT LINKED.

Pages under NOT LINKED are still on your site and visible to search engines and website visitors but, it does not appear in your navigation.

Step Three: Create Your Instagram Link Page.

Click on the “ + “ sign to the right of NOT LINKED. A box will open up with a few page choices. Select PAGE.


Step Four: Name Your Page and Select Layout.

Your new page is now added and will need a name. You can write over the words highlighted just like any of the other pages. You can always change the name later if you like.

Next select the layout style for your page from the following options:

  • Blank

  • About

  • Contact

  • Details

  • Features

  • Images

  • Team

  • Other

BLANK is the page layout I recommend for this. ABOUT might also be a good option if you’re looking for a page with some structure already in place.

Before moving on, click START EDITING at the bottom of the side menu with all the page layout options.


Step Five: Build Your Instagram Link Page.

First add some text at the top of your page. This would be a good place for your Instagram name. This will brand your page and communicate your connection to Instagram.


Next add a SPACER block beneath the text.

Then, add your first BUTTON block.

Since this is your page, you can have as many buttons as you want, but it’s a good idea to limit to five so your visitor is not overwhelmed with choices and options.

After you’ve added your button, click EDIT and add your link. Change the text to describe the link.

Step Six: Add Link to Your Instagram.

Once you’ve added all of your buttons make sure your page is saved. You’ll also want to grab the link from your new page since this is the link that will go in your Instagram bio.

Log in to your Instagram account and head on over to edit your profile.

Paste your new link into your Instagram bio.

Click save.

Give it a test run to make sure all of your links do work and you’re directing individuals to the right place.

And that’s it! You have your own branded, expanded link for your Instagram bio!

Did you try this out? Let me know how it went in the comments below. I would love to see what you created.

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SquarespaceValarie Williams