5 Game-Changing Reasons Why You Need A Website
Creative entrepreneurs and small business owners will often ask me if they need a website, especially when their social media is doing so well. If social media is delivering results, why is a website still necessary?
Social media is great for business and including it in your plan makes your brand all the more powerful. Since it’s just one of the tools you have at your disposal, just imagine what having your own, completely branded home on the web can do for your business.
A website is essential to doing business in the modern world. Not only is it your chance to stand out from the competition, it helps to achieve marketing, networking, and sales goals where social media can’t.
Just like you, a website wears several hats in a business. It serves as a 24/7/365 salesperson, PR rep, customer service rep, online store, portfolio, the face of your brand, and so, so much more!
Facebook and Instagram have their limitations. From performance to branding. Your website has the power to reflect your vision and your values. It allows you to set the tone for potential clients and customers.
Creating a professional first impression is just the beginning. Below, I’ve curated a list from my experience as a web designer and digital marketer why a website is essential to your business.
A Small Business Website Establishes credibility
I’ve mentioned above that having a website establishes a level of professionalism. Having a well-designed, well-organized website delivers some powerful messaging about who you are and what you do. It will distinguish you from others in your industry who may offer similar products and/or services.
A website will distinguish you from hobbyists as well. You’ll have the added confidence of setting your rates and prices accordingly, too!
2. A Website Connects you with others in your industry
Your business is not limited to your clients and customers. It also places you among your peers. Individuals at varying stages of their careers may be looking at you for knowledge, expertise, and collaborative opportunities.
As your digital home base, your website empowers you to own your online presence. It will enable you to share more of your unique point of view and how it serves your community and beyond.
3. it Helps Attracts your ideal clients and customers
Your website can attract your tribe and repel those who might not be a good fit for your offering. This is particularly important for service providers.
If you find that you’re repeatedly encountering projects that aren’t the right fit, a website can serve as a magnet for the kind of work that lights you up. You can say goodbye to draining work.
4. Clarifies your brand vision and business
Speaking of attracting the clients, customers, and projects we want, part of this happens because our brand messaging is on point. Since our own branding is limited on social media, a website is the one place you can make our own.
Each social media platform offers areas for branding like banners and profile images. Some come with additional limits like Instagram’s one link in the bio. Ultimately, this limits how we can present our brands and connect with those who want our help.
While there are some tools out there that can help amplify our brand on social media, these tools begin to compete with our branding, too!
5. A Website Helps You To Get found online
You’ve probably know about algorithms, perhaps because they can change suddenly and without warning. In addition to algorithms, creatives and small business owners also have to consider organic reach - the exposure of our content that is not paid for.
Did you know that unpaid traffic on Facebook is less than 1%? This means that your posts, regardless if individuals are following your brand, have a less than 1% chance of seeing your content.
Rather than be at the whims of the ever-changing algorithms, you can take control of how and when you are seen online thanks to your own website.
Social media is one piece of your marketing and/or business plan.
A website is a fully branded, multi-faceted tool that helps you get found and stand out in your field.
Algorithms change and organic reach has dropped, but with your own website, you are empowered to own your online presence.