Why You Shouldn’t Buy Your Domain From Squarespace
For new annual subscribers to Squarespace, there’s an option to purchase your domain through them. They make it super simple to get your domain and get it connected to your site, especially if it is your first go around. The price is rather attractive, too (ahem, FREE)!
So, what’s the hitch?
Your domain name is an essential part of your business. Your business and brand identity intersect, perfectly. If you’re lucky enough to snag the exact domain name you want, protecting it will be a high priority.
If your brand’s name is linked to a platform, this will be harder to do. Going the one-stop shopping route offers convenience but, it is only momentary. The one-stop route does not give you complete control over your domain name.
Regardless of whether you get your domain name from Squarespace or another site that offers the website + domain package, your name will be under that business. This is not just an issue with Squarespace.
Should you decide to move on to another platform or service, transferring your site name will be difficult. Part of this is because the platform offers free domains as an incentive. Many do this, like WiX for example, not just Squarespace.
Years ago, there was another reason, and though online businesses and dot coms are more stable than they were in the early days of the internet, the lessons learned are worth remembering. If a company fails, and your domain is with that company its now suddenly at risk.
Your domain name is a precious digital asset.
Names are becoming increasingly difficult to come by, too, so a replacement may not be available. There’s also the time and cost associated with complete rebranding should you need to acquire a new domain name because your previous one is in limbo.
Okay, so where should you get a domain. There are lots of providers out there. You can Google domain name providers and a whole bunch will pop up.
By the way, Squarespace makes it easy to connect your custom domain purchased from another company. Getting a domain from another company will not make things difficult for you or add any extra work. The minute or two it takes to keep your domain yours is totally worth it in the long run.
One domain name provider I have used for years is Hover. Several of my domain names have been acquired through this Bay Area based brand. They’ve been around since the early days of the internet and they’re still around today.
Should you ever run into any problems, their great customer support team will help you out. I’ve worked with other domain providers, lured by curiosity and a bit of savings only to return to them.
Hover is one of the domain providers that connects easily, we’re talking click of a button easy, so both companies make it really simple for you to work with them.
Your web designer will be super grateful that you chose to go with them, too!