14 Not To Be Missed Squarespace Settings

There are some things that just aren’t so obvious, like a sweet vintage piece buried deep in a pile or a rack of clothes. Sometimes we have to dig a little to find the gems that make something work. Squarespace has a few settings just like that.

These settings in Squarespace are kind of like those one-off pieces. They may be something other folks don’t notice but, if you have an eye for it, they’re glowing from across the room.

Below you’ll find a list of areas that need a little attention. All sites need this, too; it’s not just your site that could use a run through. Some settings in Squarespace will make all the difference in how your site is found online, how individuals interact with it, and polished it appears, so you’ll want to make sure your site has the following adjustments in place.

If you have already launched your site and haven’t made these tweaks, not to worry. You can implement these changes now and still have a powerful site on your hands.

Below are some adjustments to your Squarespace site that you’ll want to make.


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Squarespace


HTTPS AND HSTS

This is something that is more noticeable on eCommerce sites. There you’ll often find a little lock icon right up there in the address bar of your web browser. If it’s missing there will be a notice that pops up on your browser letting you know the site is not secure.

That little lock is letting you know the site is secure. The nerdy details boil down to a site that has an SSL certificate, which all Squarespace websites have this taken care of for them. In the early days of websites, this situation played out a little differently. The long of the short of it is, you have one but, you’ll need to turn it on.

Even if you do not have an eCommerce site on Squarespace, there’s still a benefit for having an HTTPS instead of HTTP precede your domain name. Search engines like Google prefer it. HTTPS sites tend to rank better in search results.

Additionally, should individuals come across a site that is not secure, their browser will actually encourage them to leave the site. Sometimes a perfectly innocent looking site is believed to be potentially dangerous by our browsers and suggest we back out of the site.

We don’t want this for our own sites so, switch on HTTPS and HSTS so, take the following steps:

Login to your Squarespace account

Settings > Advanced > SSL

Check HSTS Secure

Click the SAVE button and you’re done!

Accelerated mobile pages (amp)

If you have a blog on your website, you’ll want to pay close attention to this one.

Accelerated Mobile Pages are web pages optimized for a mobile device which means that they load faster. If your site loads quicker, you’ll have the added benefit of ranking higher in Google’s search results. Search engines like Google prefer sites that run well so, turning AMP on in Squarespace will have its benefits.

To make sure your site gets these benefits, head on over to your Squarespace site and take the following actions:

While logged into your Squarespace account, from the main menu, select,

Settings > Blogging

Under ACCELERATED MOBILE PAGES, check use AMP

Click the SAVE button

That’s it!

blog post dates

By default, Squarespace will include the dates of your blog posts. They can appear in all sorts of places on your site, but the place we really don’t want them is in our urls or links.

Adding dates to our blog posts just makes them longer and more difficult to share with others. Also, if you are adding value to your site by offering blog posts then, you’re most likely going the evergreen content route. Evergreen content should be timeless so, the dates in a post sort of kill that vibe.

The only exception to this is if your site offers editorials and news pieces where time is of the essence. In this case, keep your post dates in your posts.

For everyone else, take these steps to streamline your blog post titles:

If you are still in the Blogging section of your settings,

Look towards the top of this area for, POST URL FORMAT

Input %t

Click SAVE

If you are not in the Blogging section already,

While logged into your Squarespace account, from the main menu, select,

Settings > Blogging

Look towards the top of this area for, POST URL FORMAT

Input %t

Click SAVE

There you have it!


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GDPR


2018 was the year of GDPR in the online world. GDPR is short for The General Data Protection Regulation. Basically, under European Law, data protection and privacy for individuals within the European Union, as well as the European Economic Area, is now enforced. Data collection is now regulated.

This means that websites, emails, and other data-collecting aspects of tech need to comply with a certain set of rules set-forth by the EU. Websites outside of the EU still have to comply. Being in the United States does not change this.

Fortunately, Squarespace has made it easy to make the adjustments need to keep your site compliant.

Many sites already have active Cookie Banners. Perhaps you’ve seen them before while browsing websites.

Some websites will have a pop-up that will let you know. Others do not, and this is where being GDPR compliant comes in to play.

In order for your site to be on the right side of the law, you’ll want to activate your cookie banner. While all the verbiage around this might seem complex, it will only take a few seconds to make sure your site is ship-shape, so take action:

Login to your Squarespace account

From the home menu select,

Settings > Cookies & Visitor Data

Check Enable Cookie Banner

Click the SAVE

squarespace analytics

Squarespace Analytics automatically collects information from the visitors who land on your site. Under GDPR however, your site cannot do this without the consent of each EU dwelling visitor.

Your cookie banner is a digital permission slip so, it’s important that is activated. See above if you missed it! After you have enabled your cookie banner, site visitors from the EU will be given the option of telling you it’s okay to collect data on them.

Since Squarespace sites will automatically do this, we have to change this setting so we’re all good with our EU friends. To do this, take these steps:

From the home menu select,

Analytics > Cookies & Visitor Data

Check Disable Squarespace Analytics Cookies

Click the SAVE

visitor log

The Visitor Log is another option Squarespace gives to collect data on site visitors. With GDPR in play, this is something that we do not want to have functioning on our site. We need to turn this feature off.

Let’s keep it kosher and turn off our visitor logs. You can do this by taking the following steps:

From the home menu select,

Analytics > Cookies & Visitor Data

Uncheck Enable Activity Log

Click the SAVE

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Branding


Branding does more than just express the vibe and identity of our business. Branding also empowers us to own our business, and for this reason, I think branding is super important.

Take every opportunity to own the voice of your business.

What’s more, you pay for your subscription to Squarespace so, it should be your branding, front and center. Follow the steps below to ensure your brand voice is the one that is heard, loud and clear!

favicon

When you’re online working, how many windows do you have open your web browser? A lot, right! You’re in good company on that one. There are times when I have so many web pages open at once that the little icons at the top of each tab are hardly visible.

Did you know those little icons have names? Yup, the do! They’re called Favicons. Favicons are little, branded icons that appear on the tabs on web pages in internet browsers.

By default, all Squarespace sites will have a little black box in theirs. You can change this thought by uploading your own, branded favicon.

After taking these steps you’ll see it’s super easy!

Login to your Squarespace account

From the home menu select, Design

Next, click on Logo & Title

Then, scroll down to BROWSER ICON (FAVICON)

Upload your image

Click SAVE

social sharing image

The social sharing image is the picture that is associated with every page of your web site that is shared. For example, if your were to share a page of your site with someone, no matter what page it is, there is an image that will accompany it.

Have you ever been on Facebook and you post a link to a website? After the message posts there’s suddenly an image that goes with your post that was not there before. That image is the social sharing image.

With this one, you won’t have to wonder how to change the image associated with your links. You can upload your own and lead the visual narrative of your brand. Follow these steps:

From the home menu select, Design

Next, click on Logo & Title

Then, scroll down to SOCIAL SHARING LOGO (OPTIONAL)

Upload your image

Click SAVE


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squarespace badge

Like the Favicon, Squarespace will have a default piece of branding in your site. While it is not necessary to replace this with your own business info, it is important to turn it off so your business is not competing with the Squarespace badge.

You may have noticed at the bottom of your site there are the words, “powered by Squarespace.” While some may like this, others might find it disrupts their own messaging. If you identify with the later, it’s a cinch to turn this one off.

You can do this by selecting Design from the Home menu

Click on Squarespace Badge

From the dropdown menu, choose DISABLE SQUARESPACE BADGE

Hit SAVE

custom 404 error page

This one might not seem terribly important, but it can make the difference between someone staying on your website and someone leaving your website immediately to head on over to another site. Let me explain.

Sometimes a link on a website does not work. Whether we’re already on the website or we’re coming to the site by following a link, we’ll have these moments where we get a message instead of the page with the information we want on there.

We know we’re not in the right place because we’re not getting the information we need but, we’re also looking at an error. To be specific, these are called 404 errors and they happen when a page is no longer available.

For Squarespace users, the message will ready, something like “sorry, the page you’re looking for is not available,” and it will redirect to the home page. Using your own 404 page will give you the option of having your own messaging, branding, and guidance for site visitors.

To learn how to create your own, step-by-step, check out this post.

After you’ve created yours, you can select Not Found / 404 Page

From the dropdown menu, search for the page you created

Hit SAVE

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Social Media


Social media can help our websites do many things like, build a community, promote our goods and services, or amplify our message. When synced just right without sites, social media can help us achieve the above and so much more.

Squarespace makes it easy to connect our online profiles with the hub of our brand so we can easily extend our messaging and share our value with others.

Below, you’ll find a couple of ways to boost and support your social media objectives.

pin-it Button

Blogging with Squarespace? Maybe you have a shop and you want to make it more Pinteresting. Good news! You can make it super simple for your site visitors to share your offerings on Pinterest.

You can turn on the Pin-it button in Squarespace to make your images pinnable. Also, bonus, if you opted to get yourself a Favicon and upload it, Pinterest will reward you by enabling rich pins. Not a bad deal!

Here’s how you can turn yours on:

From the Home menu, select Marketing

Scroll down and under PROMOTION you find Pinterest Save Buttons, click on this

From the dropdown menu, select Enable For Blogs

Choose the size and shape you want from the dropdown menu below

Click SAVE

share options

You may have noticed that a few social icons will show up automatically on your Squarespace site. Some of these you may want to appear while others are kind of irrelevant to your brand. Fortunately, you can control which ones show and which ones do not.

To customize your social sharing options in Squarespace simply select and deselect profiles in the social sharing options. You can get there by navigating to

From the Home menu, select Marketing

Scroll down and under PROMOTION you find Social Share Buttons, click on this

Next check or uncheck the social sites you would like your content to be shared on

Click SAVE

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Google


Is there any other search engine knowns as well as Google? A search engine that is both a noun and a verb? Probably not.

Google is potent. When harnessed, it’s power can do wonders for our businesses. Squarespace works well with Google, and it even has a few adjustments you can make to get the most of the relationship between the two.

Check out the tips below to help get your site noticed by Google.

site description

Your site description is important. Your site description tells Google who you are and what you do so it can convey this information in search results.

Your site description should include keywords but in a conversational way. If you have a physical location people can visit, you’ll want to include that, too.

Write out a sentence or two, proofread, and edit it, then place it here:

site map

This one gets a little technical but, it’s totally worth it because, the site map is a way you can share and control how your site appears on Google. Your site map will look like a spreadsheet of all the links, or urls on your site.

Not to worry, you will not have to create one yourself. You will want to access it though so you can share it with Google. You can find yours by putting your domain name in the address bar of your browser and adding “ sitemap.xml” to it, so it would look something like this:

http://www.yourdomain.com/sitemap.xml

Using the example above, swap out “yourdomain” for your business name. Open a new window in your browser and paste it in there. You will see your sitemap.

The next thing you’ll want to do is sign up for a Google Console account, if you do not already have one, and connect it to your Squarespace account.

These steps will help you out:

From the Home menu, click Settings

Next, select Connected Accounts

Then, select Connect Account

You’ll want to click Google Search Console

Make sure you are logging into the Google account you want connected.

Once that is done, click Allow

Okay, one last part and you’re home free!

Head back over to the Google Search Console. Once you are in the dashboard area, select your website - it’ll be in the property menu which is hanging out in the top left corner of the page.

Next click Sitemaps. Then, where it says “add a new sitemap,” input your your domain + sitemap.xml

Once that’s done, go ahead and click Submit

You have just sent off a request for Google to index your site and boost your chances of getting found online.

Go you!

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Creative entrepreneurs and small business owners, ready to launch your squarespace site? Learn more about the settings Squarespace offers its users to make their site run better, be GDPR compliant, and more. Click to go through this Squarespace launch checklist! Creative entrepreneurs and small business owners, ready to launch your squarespace site? Learn more about the settings Squarespace offers its users to make their site run better, be GDPR compliant, and more. Click to go through this Squarespace launch checklist! Creative entrepreneurs and small business owners, ready to launch your squarespace site? Learn more about the settings Squarespace offers its users to make their site run better, be GDPR compliant, and more. Click to go through this Squarespace launch checklist! Creative entrepreneurs and small business owners, ready to launch your squarespace site? Learn more about the settings Squarespace offers its users to make their site run better, be GDPR compliant, and more. Click to go through this Squarespace launch checklist!