What Is A Mood Board & Why You Need One

Thanks to Project Runway, the mood board will always be associated with the show. Sometimes I can hear Tim Gunn every time I make one for a client. “Make it work.”

I adored Tim Gunn. He was a favorite part of the show. Another super fabulous part of the show was when the designers would find inspiration, sketch, and head to Mood for materials. 

If you watched the show, too, then you probably caught these scenes as well. The designers were working with mood boards. 

In this post, I’m going to break down what a mood board is, what’s the purpose of a mood board, and share with you why you might need one.

Ready, designers? Go!


What is a Mood Board


A mood board is a collage of images, colors, graphics, patterns, fabrics, markings, fonts, and quotes that help to create a desired mood or feeling. 

They are a compilation of visuals that inspire a certain style or look one is aiming to achieve, and sometimes, discover. 

Creatives in a variety of fields will use a mood board to achieve a certain style. Fashion designers are just one group of professionals who might look to the mood board. Interior designers, creators of brands, and yes, web designers all use mood boards.


What’s The Purpose of a Mood Board


Mood Boards can serve a variety of purposes. Two really helpful things they do are help to define a brand and communicate the identity of a brand. These two uses are two of the more compelling reasons. 

Of course, my favorite is the simple fact that they’re fun to make.  like to think of the process of creating one as visual brainstorming.

A mood board can help visually sort and organize your thoughts. I And once you’ve got it figured out for yourself, you then have your vision documented so it can be shared with collaborators. 

In addition to defining and communicating, mood boards can also help guide you and your process. I ask every one of my clients to create their own inspiration boards and share it with me. As my client’s collaborator, it’s very helpful for me to see what speaks to my client and discover the design direction they might be leaning towards.


Why you need a mood board


Starting from a blank page, canvas, or website template can be a little overwhelming. Creating a mood board before you even get to the blank page can help you uncover new ideas. 

They help drive that spark of genius!

If you’re working with another person, or a team of individuals to bring an idea to life, especially a visual one, a mood board is a great tool for definition, guidance, and communication. 

Once the project is complete, you can still reference the mood board or share it with others. If you decided to rebrand or redesign a website, taking a look at what guided the design process before will work wonders during the revision process. 

Ultimately, a mood board can help your website and your brand be more personal since it is a representation of all that inspires you.


Conclusion


  • Mood boards, whether handmade or digital, serve as a space to gather visual inspiration for a project.

  • Commonly used by designers in many fields, mood boards can be used by anyone and help to visually brainstorm a project.

  • As a design touchpoint and guideline, mood boards can be useful in sharing a vision and helping the flow of a collaboration.

  • Once completed, mood boards can be utilized for reference in the near and distant future.


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Creative entrepreneurs and small business owners, did you know a mood board can help you visually brainstorm the design of your website, make the most of your Squarespace template, and make the design of your small business website standout? Discover the many uses of a mood board - from what is a mood board to what is the purpose of a mood board, this post has it covered. Read the post!
Creative entrepreneurs and small business owners, did you know a mood board can help you visually brainstorm the design of your website, make the most of your Squarespace template, and make the design of your small business website standout? Discover the many uses of a mood board - from what is a mood board to what is the purpose of a mood board, this post has it covered. Read the post!
Creative entrepreneurs and small business owners, did you know a mood board can help you visually brainstorm the design of your website, make the most of your Squarespace template, and make the design of your small business website standout? Discover the many uses of a mood board - from what is a mood board to what is the purpose of a mood board, this post has it covered. Read the post!