Why I Use Squarespace
Have you ever been to a salon and got a fabulous, amazing haircut. Like, you felt like Beyoncé had nothing on you when you walked out of the salon.
What happened after you washed your hair?
“Crazy In Love,” sounded a little differently, right? I know that feeling all too well. It’s moments like this in life that inspired me to offer Squarespace web design services instead of WordPress or WiX to the female-led and founded businesses I help.
Why I Use Squarespace: Beautiful and easy to maintain
I use Squarespace because I know I am not creating something for you that you won’t be able to maintain yourself. I want you to have something beautiful and empower you to always look and feel your fabulous, professional self online.
In previous posts I have written comparisons between Squarespace and WordPress as well as Squarespace vs. WiX. These posts have been written from personal experience since I have worked extensively with Squarespace, WordPress, and WiX.
Out of the three platforms, I feel Squarespace is, more often than not, the best option for busy small business owners and creative entrepreneurs. I believe this so strongly that when a new business owner asks if they should use WordPress or Squarespace, I cringe when people suggest WordPress.
This is not because I do not like WordPress.
WordPress is a very powerful platform and a great ally in business. It’s a great platform for business owners that have space in their organization for a reliable, dedicated developer who can see to regular, daily maintenance - everything from security to design changes.
It also works really well for individuals who have the technical skills to DIY their own WordPress and have the time to set aside for routine check-ups. With WordPress, this is often a daily task.
The people my business tends to help do not have the time or interest in these activities, and because I love to help women owned businesses, I provide a solution that best suits your needs.
Why I Use Squarespace: Small businesses are considered and empowered
Out of all the options available, Squarespace is good for small business owners, creative entrepreneurs, and other one woman show businesses. I think Squarespace agrees with this, too.
Over the years the company has made great strides in being helpful to individuals who freelance and grow their freelance or side hustle into a thriving business. They provide helpful tools and award-winning support.
Small business owners and creative entrepreneurs can always use both in their corner as we forge ahead, right?
Back in 2014 when I took on my first Squarespace website this became very apparent. As part of my grad school fellowship I had an on-campus part time job. I held this job in addition to growing a digital marketing agency and holding a double course load between two campuses.
I always remember this experience crystal clear since it became a strong motivation for me to become a web designer specializing in Squarespace. It also reminds me of how you feel when all you want is a beautiful, professional website and the reality does not match up to the result.
I had been using WordPress for almost ten years at this point, and since I didn’t have the time, I wasn’t too excited about learning this thing called Squarespace. After some toiling, I got the site up and running. Immediately I noticed a difference between Squarespace and WordPress.
For starters, if I had a problem, I could get in touch with a nice, patient person who understood what I was talking about and had a solution to my problem. Since I was not working with a designer I did not have a dedicated person I can pose these questions to.
Now, in my own business, I play this role for my clients.
Why I Use Squarespace: Time and space to focus on other things
With all of my competing responsibilities, I didn’t have the time to take care of all of the maintenance required. The WordPress site I built for an undergrad project that I maintained for two years required daily check-ins. It isn’t too difficult to hack a WordPress site, so I had to ensure that everything worked properly, every day.
This took anywhere from 30 minutes to 2 hours, daily.
With Squarespace, I didn’t have this problem. They take care to ensure things are secure, up, and running. The service is pretty inclusive and intuitive.
I use Squarespace because it saves time. It is also easy to use for my clients - busy small business owners.
Squarespace is easy to maintain. It is a service-based product with the intention of being inclusive. This means there is not only fewer things to keep an eye on, but also desired changes are quick and easy to do.
Squarespace thinks of many common uses and needs so, features and benefits most important to small business owners and creative entrepreneurs are included in one price.